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March 29, 2024

West Elm’s New iOS Mobile App Customizes Shopping Experience

Posted In: Retail Articles

West Elm has launched a new mobile iOS design and shopping app that allows users to filter by preference, providing a customized interaction with the retailer.

The app is available for free in the App Store. West Elm, a Williams-Sonoma banner, noted additional app features:

  • On-demand expert assistance consumers can access via chat with a West Elm Design Crew associate in real-time or by scheduling a free in-store, in-home or virtual appointment.
  • Wish lists consumers can assemble and share directly through contacts or social media.
  • Dynamic registry gives users to ability to explore, track and manage on-the-go.
  • Quick checkout using Apple Pay for secure billing and processing

“Delivering a fun and frictionless shopping experience is always our top priority,” said Day Kornbluth, president of West Elm. “We are proud to introduce a mobile-first, customizable platform, that creates an opportunity for users to experience all that West Elm has to offer through an elevated mobile experience.”

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