Home West Elm Launches New Designer Home Goods Collection
February 26, 2024

West Elm Launches New Designer Home Goods Collection

Posted In: Retail Articles

Williams-Sonoma’s West Elm banner is rolling out a new collaboration with interior designer Billy Cotton consisting of 25 pieces in categories including furniture, tableware and decorative accessories.

In his debut collection for West Elm, Cotton crafted simple, thoughtful American design, the company noted, with careful attention to detail and material. The assortment features neutral colors that keep the eye focused on silhouettes, form and functionality.

Key items from this latest West Elm collaboration include the Ceramic Shell Bowls, Bennett Lights, Checkered Rug, Lacquered Coffee Table and the Modular Curved Sofa.

“We’re so happy to present Billy’s first collection with West Elm,” Day Kornbluth, West Elm president, said in announcing the collection launch. “He is a designer in the truest sense, obsessed with how beauty and function come together to improve our lives. We share a belief that great design is for everyone and are proud to partner in bringing these fantastic pieces to life.”

Cotton adds, “When the opportunity to work with West Elm came, it was an immediate yes. I felt they were uniquely positioned to be able to bring fresh new American design to their broad customer base. We designed 25 pieces that people interact with daily. These very high-touch objects blend both beauty and practicality. From your bed to your cereal bowl and dining chairs, I am excited to see these objects in people’s homes.”

Share Now!

Related Posts: