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February 28, 2022

Walmart Adding Exclusive Deals for ‘Plus’ Members

Posted In: Retail Articles


Walmart is offering special discounts to consumers joining its membership program.

Last year, Walmart expressed some disappointment with its Walmart+ membership program signup and retention rates since the initial launch in 2020. The company said it would shore up the initiative with additional benefits. Walmart hired Chris Cracchiolo as senior Vice President and general manager of Walmart+, bringing in his 12 years service at American Express to the program.

Now, Walmart is offering Plus members exclusive access to online savings to be released weekly, the company announced on its website. The bargains include designated Special Promotions and Events, Exclusives and Early Access and Online Black Friday deals.

Walmart has declared firm support for the Plus program, designating it as part of its reformulated strategic flywheel designed to drive consumer sales and redirect shopping back to the operation.

Under the Walmart+ Exclusive Access banner, the retailer has offered items such as the Margaritaville Bahamas Frozen Drink Machine & Concoction Maker for $188.99, down from $209.99; the Tine iFloor Complete Cordless Wet/Dry Vacuum Cleaner and Hard Floor Washer with Accessory Pack for $118, down from $199.99; and the Revlon Detachable One Step Hair Dryer and Volumizer Plus at $55.97, down from $68.88. It also offers members-only exclusives with an emphasis on private-label and bundled deals, such as The Pioneer Woman Stainless Steel Kitchen Garbage Can Combo, 10.5-gallon and 3.1-gallon, which Walmart listed for $24.98.


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