Home New Collections, New Directions for The Container Store
December 2, 2021

New Collections, New Directions for The Container Store

The Container Store is trumpeting standout vendor partnerships and products launched in 2021 and coming in early 2022.


The company made the additions to support small businesses, intrigue consumers, encourage store visits and generate repeat purchases, it stated. All the new products involved will roll out in stores and online.

Container Store shoppers can select from the following new collections:

  • The Home Edit by iDesign Wooden Collection. Launched exclusively at The Container Store in May 2019, new iDesign organizers (pictured above) represent a fresh take on customer favorites from the original collection made from paulownia wood, a renewable resource. The sand and onyx woodgrain colorways correspond to trending colors and textures in today’s homes.
  • Blueland.  The Container Store is expanding to 16 Blueland items in its growing cleaning category, including reusable household cleaning spray bottles, refill tablets for hand soap, window cleaner, multi-purpose and bathroom cleaners. In November, the retailer added dishwasher and laundry detergent tablets to the collection.
  • Cricut. Cricut cutting machines and design software allow consumers to make their own, high-quality designs. The Container Store is introducing the Cricut Joy smart cutting machine with an exclusive Home Labeling Starter Kit, along with accessories such pens, tools and cutting and writing vinyl and paper.
  • Five Two by Food52. A collection of five products, including a 3-piece baking set, from the popular Food52 online community, designed with input from home cooks. Food52 products including aprons, dish towels, oven mitts and compostable sponges.
  • The Laundress. The Laundress line of eco-conscious laundry detergent, fabric care and home cleaning products has released new laundry detergent snd fabric spray scent with Grammy award-winning artist John Mayer called Way Out West.

“The buying team at The Container Store sources products all over the world to keep the assortment fresh and engaging as consumer needs and interests evolve,” said Container Store Chief Merchandising Officer John Gehre. “Sustainability and support of small businesses are not only priorities for our company, but our customers, too, and are all reflected in these new introductions.”


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