In getting ready to bring their partnership to consumers, Target Corp. and Ulta Beauty have announced a list of the 100 Target stores nationwide that will get their first store-in-store joint operations across the United States, each of which will offer more than 50 specially curated prestige brands starting this August.
The states that will initially see the largest number of Ulta Beauty at Target joint operations include California, Texas and New York, as well as Target’s home state of Minnesota. The companies plan for the number of joint operations to roll out in 800 Target stores across the U.S. over the next several years. Ulta.com/Target has a list of the 100 Target stores debuting the joint operation.
The Ulta Beauty at Target assortment includes prestige brands such as Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and Bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia’s Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, TULA Skincare, Ulta Beauty Collection and Urban Decay.
Ulta Beauty-trained employees will offer shoppers their expertise. Each Ulta Beauty at Target will operate near the existing Target beauty section and feature specialized displays and discovery zones, as well as on-trend, seasonally relevant offerings, the companies pointed out.
“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences,” Kecia Steelman, Ulta chief operating officer, said in announcing the rollout. “Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged. Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”
Christina Hennington, Target evp and chief growth officer, said, “Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment. This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways. With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”