Home Target Preps Rowing Blazers Home & Apparel Collection
August 10, 2023

Target Preps Rowing Blazers Home & Apparel Collection

Posted In: Retail Articles

In a limited-time offering, Target Corp. announced that it is launching a fall designer collection of home and apparel products with Rowing Blazers, a brand known for redefining classic American style by mixing on-trend designs with timeless influences.

The collection will include more than 100 colorful pieces across the home, adult and kids’ apparel, accessories, outdoor play and pet product segments, the company noted. Target developed the collection with affordability in mind and items start at $5, with most pieces under $30. It will officially launch on Saturday, September 23 on Target.com and in select Target stores and remain available while supplies last.

Founded in 2017 by designer, archeologist and former United States national team rower and World Championships bronze medalist Jack Carlson, Rowing Blazers’ aesthetic and quirky sense of humor have made it a favorite among the fashion elite, Target maintained, with a loyal following of celebrities and tastemakers around the world.

“For nearly 25 years, Target has partnered with some of the biggest and brightest names in the industry, bringing guests on-trend designs at an incredible value,” said Jill Sando, executive vp and chief merchandising officer, Target. “This fall, we’re teaming up with Rowing Blazers, a brand known for putting a fresh, colorful twist on American classics.”

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