Home Qurate’s Sune Takes Fresh Approach To Livestream Shopping, Entertainment
April 5, 2023

Qurate’s Sune Takes Fresh Approach To Livestream Shopping, Entertainment

Posted In: Retail Articles

A new initiative from the Qurate Retail Group, Sune is a next-generation experiential shopping platform that is coming to market with a beta mobile app.

Based on demand from consumers in general, and Gen Z in particular, for more seamless on-demand live shopping experiences, Sune provides a new way to explore and window shop for products. In the coming months, the brand will customize each user’s in-app experience based on preferences and purchase history, with personalized recommendations and filters provided. With just a few taps, customers can discover new products or get inspiration on what to buy, tailored to their interests, and then shop for those items directly.

Sune bills itself as an engaging and entertaining video and livestream operation that is a uniquely fun and inspiring means of discovering new products, makers and brands.

In the months ahead, Sune will begin to introduce engaging creator personalities and a collection of undiscovered brands while rolling out a calendar of live product drops, the brand noted, adding that the entire operation offers the opportunity for users to go on their own journey of inspiration and self-discovery through shopping.

Designed as a new approach to integrating video entertainment with online and in-app shopping, Sune will offer consumers a more engaging and productive way to browse, the brand asserted, with makers, founders, inventors and creators introducing unique presentations for users who will have a front row seat to enjoy high-quality video and livestream content. Consumers can purchase products directly within the feed and tune into their favorite influencers and content creators to check out everything from cult favorites to exclusive limited-edition items.

For brand founders, hosts – or “sunesetters” – and influencers, Sune offers the opportunity to foster authentic connections and enhance discovery and engagement, it maintained. As Sune sellers, brands can manage their assortment, inventory, pricing and shipping costs, and maintain full control over their storefronts. Also, brands can access Sune’s proprietary in-house live studio software, remote co-hosting model and receive guidance on video creation to set themselves up for success, the brand pointed out.

The Sune beta app is available for iPhone users and can be downloaded free via the Apple Store.

“Unlike other shopping apps, Sune’s mission is to provide a joyful, inspirational, and relaxing experience, where users can easily connect and directly engage with remarkable ‘under-discovered’ products from new and emerging brands, and ultimately witness entertaining content based on their personal shopping preferences,” said Brian Beitler, founder of Sune and general manager of Live Shop Ventures, in announcing the beta launch. “Our goal, as the beta version of Sune evolves, is to elevate mission-driven brands to share their stories and products, while offering new ways for the younger generations to shop by leveraging live and live-like video commerce.”

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