Williams-Sonoma’s Pottery Barn banner has announced the expansion of the Hold Everything collection to incorporate closet organization. The new Hold Everything Essential Closet collection is a customizable, modular closet system that is Greenguard Gold certified, underscoring its sustainable attributes, and contract grade, Williams-Sonoma stated.
Designed to address customer needs in all rooms of the home, Pottery Barn’s Hold Everything Essential Closet features organization options for both walk-in and reach-in closets. With 66 configurations and 25 components, the assortment covers a range of shelf sizes, shoe storage options and drawer configurations. It offers rods that can be arranged at various heights with glass and solid cabinetry options available. Each Hold Everything piece can be mixed and matched to create various custom solutions that maximize the utility of smaller spaces and create order in larger area, while infusing Pottery Barn’s signature aesthetic throughout the home.
Pottery Barn recommends professional installation. The banner makes installation easier with the guidance of clear and detailed instructional videos on potterybarn.com covering everything from getting started, to hanging shelving units to installing shoe storage, drawers and cabinets .
With the launch, Pottery Barn is hosting a Dream Closet sweepstakes. Consumers can enter to win a total closet makeover from the new Pottery Barn Hold Everything Essential Closet system for free on potterybarn.com/dreamcloset.
“With the launch of Hold Everything Essential Closet, our customers seeking practical, beautiful organization and storage ideas now have a completely customizable solution available to them in the design aesthetic and with the contract-grade quality and durability we know they love,” said Marta Benson, CEO of Pottery Barn brands, in announcing the expansion.
