Pottery Barn Kids announced a collaboration with The Pokémon Co. Int’l. to launch a new home and accessory collection featuring popular characters such as Pikachu, Jigglypuff and Eevee.
The Pottery Barn Kids collection includes decor, bedding, backpacks, lunch bags and other accessories with itemsincluding a lounge chair, a shelving unit and a glow-in-the-dark water bottle, the Williams-Sonoma banner noted. The launch comes as Pottery Barn prepares for back-to-school season.
“With a dedicated global fanbase, Pokémon has captured the hearts of millions,” said Allison Spampanato, Pottery Barn Kids senior vice president of product development. “Partnering with such an imaginative brand allows us to create playful, design-forward pieces inspired by beloved Pokémon and crafted with quality to resonate with both kids and parents alike.”