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January 18, 2024

Pottery Barn Kids Introduces Aerin Collection

Posted In: Retail Articles

Williams-Sonoma’s Pottery Barn Kids banner is introducing its debut collection created with luxury lifestyle brand Aerin. 

The exclusive collection includes baby gifts, décor, nursery textiles and furniture crafted in Aerin’s signature modernized traditional style, the company noted. The nursery collection features an antique carousel design and illustrated animals inspired by classic and whimsical motifs. Design elements brand founder Aerin Lauder created for her boys’ rooms influenced the collection along with her love of monogrammed décor. Items in the collection include a Giraffe Rocker, Carousel Snow Globe and Porcelain Feeding Gift Set, as well as a mirror and silver first year picture frame.

“We are thrilled to bring the exquisite taste of Aerin Lauder into nursery for the first time,” said Jennifer Kellor, president, Pottery Barn Kids, in announcing the collection. “Our collaboration of beautiful heirloom baby gifts, nursery essentials, and timeless décor is rooted in Aerin’s signature style and crafted with the quality and focus on sustainability that Pottery Barn Kids is known for.”

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