Pottery Barn Teen and Pottery Barn Kids are rolling out product collections in collaboration with Women’s National Basketball Association for merchandise sporting WNBA team logos and the British Broadcasting Corp. for Bluey-branded products.
Available in the banner’s digital and physical stores, Pottery Barn Teen has launched an exclusive home furnishings collection that covers the entire WNBA. It includes bedding, backpacks and decorative accessories enlivened by all 13 WNBA team logos, according to the Williams-Sonoma banner. WNBA fans can select a favorite team logo for customizable items such as wall décor.
“The WNBA continues to inspire fans with its commitment to excellence,” said Jennifer Kellor, president, Pottery Barn Teen. “As the league completes a record-breaking season, we are thrilled to offer a first-of-its-kind home and décor collaboration that celebrates athleticism, empowerment and quality design.”
Another initiative with back-to-school season associations, the Pottery Barn Kids Bluey collaboration with the BBC also is available in stores and online. The Bluey x Pottery Barn Kids collection (pictured above) includes products such as organic cotton bedding, backpacks and lunch bags in addition to decorative accessories depicting Bluey and her family. The “Bluey” animated television series about a lovable Blue Heeler dog and her family living in Brisbane, Australia, is the style template for a product range including everything from a Mackensie water bottle to embroidered art to an organic cotton toddler sheet set. The word Wyatt appears as a reference to the animation process used in the “Bluey” TV series.
“The colorful, playful and visually distinctive world of ‘Bluey’ comes to life beyond the screen in a spirited home furnishings collection,” noted Allison Spampanato, senior vice president, product development, Pottery Barn Kids. “The show’s heart, humor and focus on family aligns with Pottery Barn Kids’ commitment to creating fun, kid-friendly and quality spaces that appeal to the whole family.”
