According to an annual survey conducted by the National Retail Federation and Prosper Insights & Analytics, 2025 Father’s Day spending should reach a record $24 billion, up from last year’s $22.4 billion and exceeding the previous record of $22.9 billion set in 2023.
In a proportion similar to recent years, the survey revealed that 76% of consumers plan to celebrate Father’s Day, spending $199.38 on average per person, versus last year’s $189.81 average. Consumers between the ages of 35 and 44 years tend to spend the most on the holiday, at $278.90 on average, and they plan to spend significantly more for the holiday compared with last year, $27 on average.
Shoppers said it’s important that they find a gift that is unique or different, at 46%, or that creates a special memory, at 37%. When it comes to product categories, 58% of Father’s Day shoppers plan to purchase a greeting card, 55% plan to buy clothing, 53% will spend on a special outing and half will grab gift cards.
Subscription boxes and gifts of experience continue to rise in popularity. So 43% of shoppers this year plan to give a gift subscription box, up from 34% when NRF first asked about the category in 2019, and 30% plan to give a gift of experience, up from 23% in 2019.
“Americans are embracing meaningful traditions and holidays, and this Father’s Day, spending on gifts and other holiday items is expected to reach record levels,” NRF vice president of industry and consumer insights Katherine Cullen said in announcing the survey results. “As consumers look to recognize the father figures in their lives, retailers are prepared with gift ideas, special deals and convenient shopping options to help customers find the right gifts.”
