Macy’s has appointed Maly Bernstein CEO of its Bluemercury operation, effective September 13.
Bernstein succeeds Bluemercury co-founder Marla Beck, who recently transitioned from the CEO role in pursuit of other opportunities, according to Macy’s.
In her new role, Bernstein will oversee the growth and strategy of the Bluemercury brand, from its digital platform to stores, reporting to Tony Spring, chairman and CEO of the Macy’s Bloomingdale’s division.
Bernstein was most recently vp/e-commerce at CVS Health, where, before that, she was of vp/beauty and personal care.
“I am excited to welcome Maly to the Macy’s, Inc. team,” Spring stated. “She has deep expertise in beauty, and we are confident that she is the right person to continue Bluemercury’s growth in the specialty space. Maly’s ability to create connections with consumers through breakthrough platforms that integrate product, service and experience make her a great fit to lead this special and growing brand. Maly is a champion for diversity in leadership, people development and data-based insight, and she will leverage the values of the brand to build community and experiences in its neighborhood locations.”
