Ikea U.S. has launched a new rewards program for “Ikea Family” loyalty members, allowing them to earn points throughout the entire customer journey, from planning to shopping and purchasing. Points can be redeemed for benefits, including discounts on purchases, delivery savings and free meals at the Ikea Restaurant.
“Ikea Family” members, described by the retailers as among its most engaged customers, can earn rewards in a variety of ways:
- 1 point per $1 spent on online and in-store purchases.
- 10 points for sharing a gift registry.
- 25 points for logging into the account on the web or app; creating and saving a wish list; or using and saving a drawing in a kitchen planning tool.
- 50 points for creating an “Ikea Family” profile; registering and attending an Ikea event; booking and attending a planning appointment; or creating a gift registry.
“Ikea Family” members can redeem the points for rewards, including free food at the IKEA Restaurant and Bistro, starting at 65 points, $5 off a product purchase starting at 175 points, $10 off delivery starting at 350 points, and more.
“Our ‘Ikea Family’ members represent some of our most engaged customers nationwide and we wanted to provide enhanced value to them in every interaction they make with our brands,” said Nicole King, customer engagement and loyalty manager at Ikea U.S. “This is an exciting next step in our journey to create benefits for our most loyal customers, on top of all the perks they already know and love. From special discounts to surprise offers and personalized rewards, this new offering is our way of saying thank you for being part of the ‘Ikea Family.'”
‘”Ikea Family” launched in the U.S. in 2011 and has grown to over 24 million members nationwide. The rewards program joins existing benefits such as discounts on select products, reduced delivery fees, complimentary in-store tea and coffee, free store workshops and events and more.
To celebrate the new benefit, Ikea U.S. will host a limited-time “Spend and Earn” promotion from May 7 to May 26. Consumers will earn $10 for every $100 they spend and will receive a voucher for their final earnings, which can be redeemed from June 3 to August 31, 2025.
