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October 19, 2023

Kohl’s Spotlights Home Items in Holiday Push

Posted In: Retail Articles

Kohl’s holiday plans for 2023 include expanded gifting and home assortments as well as new in-store curations and fresh products and styles across categories for the whole family.

To help consumers prepare for holiday guests, the company stated, Kohl’s is providing an expanded assortment of home merchandise including unique and on-trend tabletop items, barware and throws among other products, with most items priced under $30. Other featured home presentations focus on bedding, holiday trim, floorcare and cookware.

New front-of-store seasonal curations display holiday home decor and gifting to provide inspiration for customers throughout the season, with holiday home decor from St. Nicholas Square currently featured. Also adjacent to store entrances, the new gift shop incorporates items for him, her and the family. 

Kohl’s is taking 25% of its assortment of top toys exclusive to Kohl’s and designating a dedicated store section with a cross-category selection of Squishmallow products.

Meanwhile, Sephora at Kohl’s – now open in more than 900 Kohl’s stores – will offer hundreds of beauty gift sets.

Kohl’s is planning special gifting promotions for each month through December and has developed a new holiday gift guide to help consumers plan their shopping. The guide spotlights seasonal gifts across categories including home, apparel, electronics and toys, with items to fit all budgets.

“Millions of customers trust Kohl’s to help bring the magic of the season to life, and we are excited to, once again, deliver an unmatched experience,” said Christie Raymond, Kohl’s chief marketing officer, in announcing the deals. “We know customers are looking for the right gift at the perfect value this holiday, and Kohl’s will offer a season full of incredible deals, a broad assortment of gifts for everyone on their list, and an inspiring experience across our stores and on Kohls.com.”

Nick Jones, Kohl’s chief merchandising and digital officer, pointed out, “We’ve curated an incredible holiday assortment across all of our key categories to bring the newest and latest styles, products and brands to our customers, at prices they will feel good about. Whether it’s styling your home with the latest holiday decor, picking up a beautiful knit sweater for a friend, or buying a new cookware set to make memories in the kitchen with your kids, we’re confident Kohl’s has everything shoppers are looking for this season.”

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