In an assortment shift, Forever 21 has made way for an expanded assortment of household merchandise with the debut of HOME at Forever 21, its first-ever full collection of domestic goods.
Forever 21 announced that it had launched and would seasonally replenish the assortment with items for any room in a home, office, apartment or dorm.
“The Forever 21 HOME collection has been incredibly well-received,” Leticia Sanchez, senior divisional merchandising manager of non-apparel, told HomePage News. “We are excited to bring our customers quality, stylish and affordable items for their personal space, providing a new level of convenience and accessibility.”
At launch, the collection includes 200 SKUs across the Room & Bedding, Kitchen & Dining, Lighting, Bath & Body, Office & Stationery, Electronics, and Novelty & Party Supplies product categories. Styles include trendy items with fashionable flair, Forever 21 asserted, as well as more classic and timeless designs.
Forever 21 developed the collection to help consumers with redecorating, styling and upgrading decor in a stylish and affordable way. Shoppers will find HOME at Forever 21 in select stores nationwide and online and prices ranging between $3 and $65.
“We spend a lot of time at home, especially in recent years. Feeling comfortable and stylish in your personal space can have a great effect on how you begin and end your day. As Forever 21 continues to evolve and expand into new product categories, we are thrilled to offer our customers a fun and accessible way to make their home as stylish as their wardrobe,” Sanchez said.