Macy’s has appointed Sharon Otterman as chief marketing officer, reporting to Tony Spring, the company’s president and CEO-elect.
Otterman will lead Macy’s strategic marketing, supervising the company’s brand evolution including building awareness, engagement and loyalty among all customer segments, the company noted. The effort will include brand activation and campaign advertising and content planning. It will also cover the company’s creative, visual merchandising, branded entertainment, and media strategy. In addition, Otterman’s responsibilities include leading and building upon Macy’s iconic experiences including the Thanksgiving Day Parade, Macy’s July 4th Fireworks and the annual Spring Flower Show.
Before joining Macy’s, Otterman served as chief marketing officer at Caesars Entertainment, where she launched the Caesars Sportsbook betting operation. Prior to Caesars, she was executive vp and chief marketing officer at Madison Square Garden Co.
In announcing the appointment, Spring said, “Sharon brings a diverse background in media, entertainment and digital transformation to Macy’s. We are excited to leverage her expertise to bring more retail theater across our shopping experiences. She is a passionate strategist and has a successful track record of evolving brands, developing creative marketing campaigns and driving profitable growth. We look forward to having Sharon as part of our leadership team.”
