In another expansion of its “owned-brand” range, Bed Bath & Beyond is officially launching Everhome, which it characterizes as a casually sophisticated collection of furniture and furnishings, bedding, bath linens and accessories, decor, outdoor decor and tabletop, and storage and organization now available in-stores, on the retailer’s app and online.
In style terms, Bed Bath & Beyond described Everhome as a fresh approach to traditional looks, with a coastal-inspired aesthetic that is casual but elegant. The retailer stated that it designed the new private label collection for everyday living with lasting quality at accessible prices.
The collection includes:
- Outdoor. Furniture and garden items including dining, lounge, bistro and bar along with umbrella, lanterns, planters, dinnerware, serveware, table textiles and décor
- Indoor Decor. Decorative mirrors, frames, shelves, decorative storage baskets, lighting, decorative objects, window treatments and wall décor and art
- Bedding. Sheets & pillowcases, duvet/comforter and sham sets, quilts, throws and decorative pillows
- Bath. Towels. Bath rugs, shower curtains, bath furniture, soap dishes/dispensers and bath accessories.
“We’re thrilled to launch our ninth owned brand Everhome as home design enthusiasts continue to refine their indoor and outdoor spaces with the changing of the seasons and in time for the start of summer,” said Joe Hartsig, executive vp and chief merchandising officer at Bed Bath & Beyond in introducing the new collection. “Everhome features the perfect mix of contemporary classics in a curated collection we know consumers will love to showcase throughout their home.”