Home Dollar General Rolling Out Value Luxury With Kōze Place
February 27, 2023

Dollar General Rolling Out Value Luxury With Kōze Place

Posted In: Retail Articles

In a move to offer customers a luxury experience, Dollar General is rolling out Maesa Inc.’s Kōze Place, an exclusive new specialty line of home scents.

Years in the making, Maesa developed Kōze Place in partnership with world-renowned perfumers to create fragrances extracted from nature to bring truly sensorial experiences into the home, Dollar General stated.

Kōze Place launches in nine scents including Passionfruit & Hibiscus, Vanilla Bliss & Orchid and Fresh Lavender & Cotton that infuse exclusive scent technologies to keep homes smelling fresh. The product line includes scented candles, wax melts, diffuser oils and air and fabric refresher sprays, all of which are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free. Kōze Place products are priced at $5 or less to create a premium home scent experience at a value, the company noted.

“Kōze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience,” said Lauren Bowers, senior buyer of home cleaning at Dollar General. “We are excited to introduce this new and modern air care brand exclusively at DG.”

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