The Container Store Group promoted Lindy Rawlinson to chief digital officer and vice president of stores and Jennifer Pape to senior vice president of stores.
Rawlinson previously was executive vice president of e-commerce and digital marketing. In her new position, she will supervise e-commerce and marketing including creative, traditional and digital media, loyalty, social media and public relations functions. The Container Store said her oversight will bring enhanced focus to boosting Custom Spaces operations across consumer touch points.
Pape previously was vice president of stores and has held multiple leadership positions at The Container Store managing store operations and customer experience. In her new role, she will continue to oversee The Container Store’s expanding store fleet and have an increased focus on the Custom Spaces business areas, which includes managing and developing the customer experience and in-home design services that drove more than 85% of premium Custom Spaces sales in the second quarter, the company maintained.
Rawlinson and Paper report to Container Store President and CEO Satish Malhotra.
“By bringing e-commerce and marketing together under Lindy, we will be able to tell a more cohesive brand story, specifically our differentiated offering of Custom Spaces and general merchandise,” Malhotra said. “Jen has done a fantastic job leading our store fleet, and I am proud of the work she has already done to improve our Custom Spaces conversion rates. I’m confident in the executive leadership team we have in place as we continue to make progress on our path to $2 billion in revenue.”