The initial store-within-a-store Conn’s pilot operations have opened in five Belk locations under the name Conn’s x Belk.
The Belk-hosted concept gives its customers access to Conn’s complementary home product categories, as well as differentiators such as white-glove, next-day delivery, the companies noted in a joint announcement.
Plans call for additional Conn’s x Belk operations to open throughout the summer and early fall along with an e-commerce experience that will launch at belk.com this fall. The Conn’s x Belk operations feature a name-brand assortment from all major Conn’s product categories including furniture, home electronics and appliances. The store-within-a-store format can range from 10,000 to 25,000 square feet depending on the Belk location. The first Conn’s X Belk operations are located in Knoxville, TN, Raleigh, NC, Charlotte, NC, Ridgeland, MS, and Charleston, SC, Belk stores.
“We’re thrilled that our first five Conn’s x Belk concept stores are open with more coming soon, giving us the opportunity to introduce new customers to Conn’s key differentiators, including our high-quality product assortment, white-glove next-day delivery and in-house repair service,” said Chandra Holt, president and CEO of Conn’s. “This is an important step in our journey to scale, reimagine and strengthen our business.”