Beyond, Inc. has launched a partnership with social media platform X and promoted Carlisha Robinson to chief customer officer responsible for product management and user experience functions across the company’s e-commerce platforms.
“We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million plus U.S. users with both creative content and brand-specific promotional messaging. We recognize the power of the X platform and level of engagement users have with it,” said Marcus Lemonis, Beyond executive chairman.
Robinson joined Beyond, then Overstock, as chief product officer in 2022 and has 30 years of expertise in technology and customer experience with a record of driving product innovation and growth, Beyond stated. The company added Robinson has been instrumental in the transformation of Beyond, Inc.
“Carlisha’s commitment to customer-centricity and innovation combined with her leadership qualities make her the ideal candidate to guide us into the future and help us improve the end-to-end customer experience,” said Chandra Holt, CEO of Bed Bath & Beyond and related brands. “With her strategic vision and understanding of customer wants and needs, I am confident in Carlisha’s ability to elevate the user experience and deliver unmatched value to our customers.”
Lemonis added, “Carlisha’s intensity for the customer and vendor aligns with the tempo and tenor our company must have. The launch of Overstock.com this week, the launch of Zulily.com in late Q2, and other significant partnership and brand launches we’re working on require the laser focus Carlisha brings to everything she touches.”
