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February 8, 2024

Beverly Hills Saks Remodel Extols Luxury Lifestyle

Posted In: Retail Articles

Saks Fifth Avenue has remodeled its West Coast flagship store to underscore its positioning as the quintessential destination for luxury fashion in Beverly Hills.

In an additional initiative, Saks has partnered with Lucid, a luxury electric vehicle company, and will provide demo drives featuring the car maker’s award-winning Lucid Air model, the retailer noted.

Now open, the Wilshire Boulevard store checks in at 130,000 square feet and offers six-level shopping. It features luxury goods and services, including an expanded Fifth Avenue Club personal shopping and styling provision with an exclusive outdoor terrace.

Saks will offer the Lucid Air demo drives at select store locations. The partnership includes a dedicated Lucid landing page on Saks.com, content on Saks-owned digital channels and an event at the Beverly Hills flagship.

“Saks Fifth Avenue is resetting the gold standard of luxury shopping in Beverly Hills with the opening of our new women’s store on Wilshire Boulevard,” stated Larry Bruce, president, Saks Fifth Avenue stores. “With this new location, we are transforming our West Coast flagship into a lifestyle-centric shopping destination with the highest possible focus on personalized service and first-class experiences. Saks Fifth Avenue is proud of the strong relationship we have built with the vibrant Beverly Hills community over the past 80 years, and we are excited to cement our position as the premier destination for luxury fashion in Beverly Hills with this elevated luxury shopping experience.”

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