As it adds to its private-label portfolio, Bed Bath & Beyond has officially added a new “owned brand” dubbed H for Happy, which features holiday-inspired and seasonal celebratory goods.
Available at Bed Bath & Beyond stores and websites, H for Happy is an assortment of modern decor, kitchen and bath accessories, and home accents developed to add some sparkle to every celebration, the retailer stated.
The line breaks out as:
- Kitchen. Baking essentials, gingerbread house kits, decorative hand towels, table linens, tabletop decor
- Bath. Shower curtains, countertop accessories, hand towels
- Decor. Throw pillows, candles, garland, stockings, menorahs, bottle brush trees, nutcrackers, dreidel sitters, doormats
- Tree. Pre-lit faux Christmas trees, string lights, ornaments, tree skirts
- Outdoor. Wreaths, garlands, porch and pathway decor
H for Happy products offer a brightly colored palette, playful elements such as tassels, pom poms, spots and stripes, and a contemporary design aesthetic. It draws on a minimalist design style with a modern take on traditional holiday decor.
Bed Bath & Beyond is launching a consumer sweepstakes to support the H for Happy launch. Through Wednesday, November 24, consumers can enter by commenting with their favorite holiday memory on either the brand’s Facebook and/or Instagram sweeps posts for a chance to win one of 20 H for Happy Grand Prizes including a curated box of holiday products for each winner and one to share with a special person of their choice. Bed Bath & Beyond also has established an H for Happy branded Instagram filter that users can apply to their own photos as well as a seasonally-inspired Spotify playlist consumers can stream and share.
Also, the H for Happy collection is featured in Bed Bath & Beyond’s Holiday, Happier video content series hosted by Home, Happier Team members culinary personality Katie Lee Biegel and interior designer Jeremiah Brent. They provide holiday decorating tips and expert advice on holiday prep, cooking, entertaining and gifting. In addition, social influencers will showcase how they’ve decorated their living spaces for the holidays with H for Happy products, Bed Bath & Beyond pointed out.
H for Happy is the eighth owned brand that the retailer introduced in the 2021 fiscal year.
“H for Happy brings a whimsical and exciting energy to the holidays with pieces that can effortlessly transform any space into a celebratory space,” said Neil Lick, svp/owned brands at Bed Bath & Beyond, said in introducing the new line. “For anyone who wants to create a festive environment, H for Happy is an uplifting and inspiring solution for year-round memory-making.”