Home Bed Bath & Beyond Debuts ‘Home, Happier’ Experts
September 15, 2021

Bed Bath & Beyond Debuts ‘Home, Happier’ Experts

Posted In: Retail Articles

Bed Bath & Beyond is getting ready to introduce its expert Home, Happier Team to customers of its flagship store in New York City and nationwide to consumers via social media in conjunction with a week-long Open House promotional event.

The company’s first-ever curated advisory panel of industry experts will play host at an event scheduled for the Manhattan store. which will debut with the complementary social media component as part of the Open House promotion. The advisors will provide ideas, innovative solutions and compelling content to help customers personalize their living spaces and make it easy to feel at home, Bed Bath & Beyond stated. Advisory team members include culinary personality Katie Lee Biegel, interior designer Jeremiah Brent, storage and organization expert Eryn Donaldson and sleep wellness specialist, Dr. Shelby Harris.

The Home, Happier Team will appear at Bed Bath & Beyond’s newly redesigned flagship store on October 2 during the company’s Open House event, running from September 27 to October 3, where they will share expert advice with customers on how to “home, happier” in each room. Consumers everywhere will be able to access the team’s tips and tricks across Bed Bath & Beyond’s social platforms. Bed Bath & Beyond will provide content from the team at pivotal seasonal shopping moments going forward through the year.

In addition to the flagship, Bed Bath & Beyond has slated Open House promotions for its stores across the United States. Events scheduled will invite customers to check out exclusive deals, the new family of Bed Bath & Beyond-owned brands, better in-store shopping experiences with improved store layouts, and in-store digital shopping tools through the retailer’s mobile app. They also will learn about the array of omnichannel services, including buy online pick up in-store, contactless curbside pickup and same-day delivery services. 

Last year, we announced a comprehensive three-year transformation plan to elevate our shopping experience for consumers, modernize our operations both in-store and online and rebuild our authority in the $180 billion home market. With the addition of the Home, Happier Team, we are staying true to our promise to bring new dimensions to our brand experience and customer offerings.

-Mark Tritton, CEO & President, Bed Bath & Beyond

The launch of the advisory team follows the announcement earlier this year of Bed Bath & Beyond’s new “home, happier” brand campaign, which the company characterizes as a reflection of what the company wants to be in its relationship to customer homes.

“Last year, we announced a comprehensive three-year transformation plan to elevate our shopping experience for consumers, modernize our operations both in-store and online and rebuild our authority in the $180 billion home market,” said Mark Tritton, Bed Bath & Beyond president and CEO, in announcing the promotional initiatives. “With the addition of the Home, Happier Team, we are staying true to our promise to bring new dimensions to our brand experience and customer offerings. The Home, Happier Team will deepen our relevance and connection with customers and help inspire them to unlock the magic in every room. We are excited to welcome Katie, Jeremiah, Eryn and Dr. Harris to the Bed Bath & Beyond family.”

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