Home At Home Introduces New Own Brand Found & Fable
April 18, 2023

At Home Introduces New Own Brand Found & Fable

Posted In: Retail Articles

Now available in stores and online, At Home has launched a new private brand Found & Fable the company announced, one that features an eclectic and artisan-inspired design that combines global inspiration and affordability.

The collection stretches from kitchenware and storage to furniture, bedding, rugs, outdoor and décor, the company stated.

As characterized by At Home, Found & Fable line is for homes full of texture that it can enhance with pieces from around the globe that suggest spontaneous adventure and barefoot living.

“Our new, exclusive Found & Fable brand is for anyone who wants to bring eclectic style to their home and has a passion for globally inspired design at incredible prices,” said Chad Stauffer, At Home president and chief merchandising and product officer, in announcing the label launch. “After the overwhelming success of our farmhouse-style private brand Honeybloom and our traditional-style private brand Providence, we knew it was time to expand our private label assortment again. We can’t wait to see how our customers decorate their homes with the artisanal pieces, natural materials and global accents Found & Fable has to offer. At Home is committed to creating designer styles for less and making them accessible to customers at every price point.” 

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