Anthropologie has launched its 2026 holiday campaign, dubbed “On My Way,” which will focus on seasonal events and celebrations and include the launch of new home collections.
The “On My Way campaign rolls out October 19 across Anthropologie’s owned and paid media channels with social storytelling on Instagram and TikTok. The campaign will provide seasonal styling and gifting ideas, as well as home and entertaining content with a five-part social series featuring fashion stylist Coco Schiffer. Content features images captured around the world from Shelter Island, NY, to Vienna and Mallorca.
Collaborations with journalist and visual artist Suleika Jaouad, and musician Jon Batiste officially launched on October 15, and Anthropologie will later debut collections developed with the New York City Ballet designer Susan Alexandra and artist Molly Hatch.
The colorfully decorated products from Jaouad and Batiste include a set of four Wine Glasses priced at $80, a stoneware tea kettle at $78 (pictured above) and a desert plate at $20.
“The holidays are all about finding our way back to the people we love,” said Jisoo Kang, Anthropologie chief creative officer. “Whether it’s a long flight home, a late-night drive or a quick ride across town, there’s something special about the anticipation of seeing someone again. This holiday season, Anthropologie celebrates that feeling with ‘On My Way,’ a campaign that captures the warmth, excitement and joy of coming together.”
