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January 24, 2023

Amazon Boosts Health, Personal Care Presence with New Prime Benefit

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As the company continues to expand a membership program that is arguably the most comprehensive in major retail outside the warehouse club channel, Amazon announced RxPass, a new Prime benefit from Amazon Pharmacy that offers patients affordable access to commonly prescribed generic medications used to treat more than 80 common health conditions.

In so doing, Amazon also has not only rolled out a new Prime initiative, but it also has advanced its presence and status as a destination in the personal care and wellness sector where the company offers everything from prescriptions to hand-held massagers to electric toothbrushes.

With RxPass, Prime members get all eligible medications for one flat, low monthly fee of $5 with no delivery charge. RxPass already has launched in most U.S. states, according to Amazon.

The new initiative furthers Amazon’s push into prescription services that provide benefits to Prime members whether or not they have health insurance. When not using insurance, Prime members have two affordable options to pay for prescription medications, Amazon asserted. Prime members who typically take two or more medications per month to manage chronic or ongoing health conditions can opt to use the $5-a-month RxPass subscription. Then, Prime members can save with the Prime prescription savings benefit, available for no additional fee, which provides discounts of up to 80% off generic and 40% off brand name medications at more than 60,000 participating pharmacies nationwide, including Amazon Pharmacy and the PillPack by Amazon Pharmacy service.

Most health insurance plans accept Amazon Pharmacy and PillPack by Amazon Pharmacy, the company noted. They offer low, transparent pricing for customers who use insurance to pay for their prescription medications, Amazon maintained, adding that customers can use their HSA or FSA accounts when not paying with RxPass.

“Prime members already get fast, free delivery on prescription medications, and RxPass is one more way to save with Amazon Pharmacy,” said John Love, vp of Amazon Pharmacy, in announcing the new prescription benefit. “Any customer who pays more than $10 a month for their eligible medications will see their prescription costs drop by 50% or more, plus they save time by skipping a trip to the pharmacy. We are excited to offer our customers surprisingly simple, low pricing on the eligible medications they need each month.”

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