Home Sur La Table Launches 50th Anniversary Web, Product Initiatives
September 26, 2022

Sur La Table Launches 50th Anniversary Web, Product Initiatives

Posted In: Retail Articles

Sur La Table has launched a unique content center Lid & Ladle by Sur La Table and a limited-edition commemorative product collection in celebration of the banner’s 50th Anniversary.

The new content center reflects the brand’s growth over the last 50 years, Sur La Table stated, and will provide cooking enthusiasts with a one-stop destination for educational content surrounding food, cooking, and entertainment. An extension of Sur La Table’s website, Lid & Ladle provides educational content including recipe ideas, cooking tips, product how-to’s and entertaining inspiration.

The product collection, available in-store on online, includes a commemorative mug, kitchen towel and spatula, all featuring illustrations of Sur La Table’s original Pike Place storefront in Seattle, with prices running from $12 to $16.

“As we embark on our 50th year in business, we reflect on our brand’s evolution over the last five decades,” said Jordan Voloshin, CEO of Sur La Table, in announcing the anniversary initiatives. “Our commitment to a simple idea has remained the same since we first opened our doors in Seattle’s Pike Place Market in 1972: Make good food. Invite People. Do it Daily. We now have retail locations in over 20 states nationwide, a growing e-commerce business, and a newly launched content center Lid & Ladle by Sur La Table where we can inspire and reach people in a new and innovative way. We are thrilled to offer our customers this digital destination of inspiration as a new vehicle to spark creativity and innovation in the kitchen.”

Sur La Table, part of Marquee Brands’ home and culinary portfolio and managed by CSC Generation, added that, for the remainder of 2022, it would focus on the continued growth of the retail and e-commerce business as well as wholesale distribution. Sur La Table also plans to continue its anniversary celebrations through new partnerships and launches, as the brand follows on its mission to be a resource for cooks of all levels and to inspire happiness through cooking and sharing good food.

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