Macy’s has kicked off its National Pride Month celebration in support of its LGBTQ colleagues, customers and communities with product initiatives as part of its annual national Pride + Joy campaign.
Special initiatives include a customer-centric give-back program to raise funds and awareness for The Trevor Project and exclusive merchandise available at select stores, on macys.com and its app.
Among the exclusive Pride + Joy shop products available are Thirstystone by Cambridge Wine Tumblers, as well as other drinkware and apparel items.
Macy’s stores nationwide and macys.com will offer a celebratory assortment of Pride-inspired merchandise within dedicated Macy’s Pride + Joy shops and via displays across the store, the company stated. Rainbow patterns and bold colors abound in exclusive and curated merchandise across apparel, shoes, accessories, beauty, home and tech. Macy’s will offer Pride-inspired product from its brands including Adidas, Betsey Johnson, Calvin Klein, COACH, Epic Threads, Havaianas, I.N.C. International Concepts, Jean Paul Gaultier, Levi’s, Martha Stewart Collection, MICHAEL Michael Kors, Steve Madden, Nautica, Original Penguin, The Phluid Project, Polo Ralph Lauren, Puma, Thirstystone and Under Armour.
Also, STORY at Macy’s, the retailer’s all-occasion gift destination, will feature Pride-inspired products from small and LGBTQ-owned businesses, including Ash & Chess, The Phluid Project, A Tribe Called Queer and Stuzo.
The Macy’s Pride + Joy celebration will launch a nationwide give-back campaign to benefit The Trevor Project, the retailer noted, the world’s largest suicide prevention and crisis intervention organization for LGBTQ people. From June 1 and continuing to June 30, shoppers at Macy’s stores nationwide and through its digital platforms, can give to The Trevor Project at checkout by rounding up their in-store purchases to the nearest dollar and donating their change, or they can donate online.
“At Macy’s, we believe in love, respect and inclusion, values that help us better reflect and honor the contributions and lives of our LGBTQ colleagues, customers and the communities we serve. Through focused initiatives, we continue to make meaningful change that positively impacts the lives of the LGBTQ community,” said Shawn Outler, Macy’s chief diversity officer.
The National Pride Month celebration comes on the heels of Macy’s return to profitability in its recent quarter.
Macy’s on May 18 posted net income of $103 million, or 32 cents per diluted share, versus a net low of $3.58 billion, or 11.53 per diluted share, in the coronavirus-hit period a year before. Adjusted earnings per share were $126 million, or 39 cents per diluted share, versus an adjusted net loss of $630 million, or $2.03 per diluted share, in the year-previous period.
Net sales were $4.71 billion versus $3.02 billion in the quarter a year earlier. Operating income was $215 million versus an operating loss of $4.12 billion in the fiscal year prior.
Macy’s adjusted earnings of 39 cents per share beat a Zacks Investment Research consensus estimate of a 41 cent loss.
