Trend rarely occurs in hard starts and stops. It usually needs time to blossom and to grow. It can transform. It can fade then die. And sometimes, it can go dormant only to rebloom in a vibrant new form.
The fluid life cycle of trend is at the core of the HomePage News InSight Trend Index, now in its third season of illuminating key lifestyle trends that will feed home and housewares demand in the coming year and beyond.
What separates InSight from other trend reporting and forecasting platforms is the depth to which it digs to harvest meaningful, actionable trend guidance. It is not merely conceptual. It is organic, rooted in fresh innovation scouted at trade shows across the world — real products that, when viewed as a collective, reflect and respond to relevant, compelling market and lifestyle cues influencing home and housewares consumers every day.
The chief InSight curator, trend advisor Tom Mirabile, along with creative director Dawn Evans, cultivate trend guidance from factors encompassing the consumer marketplace. But it is their direct experience within the home and housewares business that makes the product discoveries and trend direction presented by InSight all the more salient… strategically sharpened by an intuition to adapt the presentation and analysis based on ongoing shifts in environment and consumption.
Just like the trends covered, the HomePage News Insight Trend Index has ripened and adapted since its first season.
InSight will now be released on a quarterly basis, showcasing multiple trends in each edition. The result is a more functional and comprehensive tool for building and managing strategy year-round. Each edition will be expansive, not necessarily a one-time read, but a detailed reference to revisit periodically for perspective and inspiration.
Served up in a vibrant new design, each InSight edition will brim with a more consumer-focused, story-based approach to presenting new products across many categories and functions that embody key trends. This year’s first InSight portfolio — the Fall/Winter 2025/26 edition — explores the changing face of at-home entertaining and showcases key products that can inspire meaningful, memorable and shareable moments at home. InSight explores how the way consumers host, gather and connect is evolving, driven by four key aspirations that span generations: quality over quantity; authenticity and intention; shared experiences; and genuine presence
The new InSight also features a holistic approach to trend-affirming market data, integrating exclusive data from HomePage News and its parent, the International Housewares Association, with renowned third-party data.
And readers can expect insights from an expanded lineup of home and housewares industry experts for a wider perspective on how trends are evolving and influencing the business.
The seeds of emergent lifestyle trends are already planted. The transformed HomePage News Insight Trend Index can help cultivate the next harvest of home and housewares opportunity.
