Zwiesel Fortessa has completed its transition to a unified global identity. Beginning today, the German business will officially adopt the name Zwiesel Fortessa AG, aligning with its U.S. counterpart, Zwiesel Fortessa Americas, under the shared parent company.
With a portfolio including Zwiesel Glas, Schott Zwiesel, Fortessa and the newly added luxury glass brand, Eisch, Zwiesel Fortessa delivers timeless, premium quality tableware solutions for all styles of entertaining, according to the company. Following the integration of Foretessa into Zwiesel Kristallglas AG in 2022, the combined group has since operated under the umbrella of Zweisel Fortessa Group.
The new Zwiesel Fortessa AG is meant to reflect the company’s balance of heritage and innovation, local craftsmanship and global reach and its vision to redefine how the world sets the table. Consolidating the Zwiesel and Fortessa brands under a single name creates a consistent international presence that strengthens recognition and positions the group to respond quickly to both regional and global trends, said the company.
“Our customers are at the center of everything we do,” said Matt Broad, CEO of Zwiesel Fortessa Americas. “This rebrand builds on our shared heritage while ensuring we can deliver new products and solutions to the table — faster, stronger and with a truly global perspective.”
The company said the rebrand marks a significant step in Zwiesel Fortessa’s global growth strategy and is designed to reinforce its guiding principle, “The table is yours.”
“The table is more than just a place to dine — it’s where people connect, celebrate and create lasting memories,” said Prof. Andreas Buske, owner of Zwiesel Fortessa AG. “With our new direction, we aim to support hosts everywhere with products and concepts that combine exceptional quality, craftsmanship and creativity.”
