Lenox Corporation reported it has acquired Oneida Consumer LLC. The deal includes all existing Oneida-branded tabletop products, including flatware, dinnerware and cutlery.
Lenox in 2020 was acquired by private-equity firm Centre Lane Partners, also owner of The Oneida Group, which included consumer tabletop and foodservice business under such brands as Oneida and Anchor Hocking. Lenox Corporation and The Oneida Group have been independently operated.
The Lenox-Oneida Consumer transaction formally moves Oneida-branded tabletop under the management of Lenox, which in January acquired of Hampton Forge to further widen its scope and retail distribution of tabletop brands, including Lenox, Kate Spade and Reed & Barton. Lenox last month sold its Dansk cookware and tableware brand to Food52.
“All of these great brands have served as industry leaders in their respective categories, reaching a broad consumer base,” said Bob Burbank, CEO of Lenox Corporation, who earlier this year succeeded Mads Ryder the Lenox chief executive. “As one family, our products are sold to thousands of retailers including specialty and department stores, mass merchants, warehouse clubs and grocery stores across the U.S., Canada and international markets worldwide. This new combination of brands and array of products will create unprecedented growth opportunities within our existing customer base, and open new distribution world-wide. We are delighted to welcome Oneida and its array of flatware, dinnerware and cutlery products into the Lenox family.”
“I believe the combination of these two iconic brands creates a truly dynamic consumer product company,” states Mark Eichhorn, CEO of The Oneida Group. “With the brand management expertise and product and supply chain knowledge that Lenox possesses combined with their commitment to reenergize and grow the beloved Oneida brand, I believe that Lenox is the ideal steward for the Oneida brand.”
