With The Inspired Home Show ushering in a new product season, S’well is spotlighting an expanded push into glass, sharpening its focus on plastic-free hydration and food storage solutions.
S’well is positioning glass as a core material across hydration, food storage and on-the-go categories, expanding its assortment to support a long-term plastic-free strategy. The Lifetime Brands operation said the move centers on delivering pure taste, premium materials and everyday functionality, while giving retailers an opportunity to address rising consumer demand for cleaner, more sustainable alternatives.
S’Well 18-Ounce Glass Original Bottle and Glass Straw Set
The S’well 18-ounce Glass Original Bottle, made from borosilicate glass to preserve flavor with zero transfer, has a protective silicone sleeve, leak-proof stainless steel lid, slim profile and dishwasher-safe design, making it an easy trade-up from plastic bottles, as S’Well described it. Available in Cobalt Glow, Radiant Coral and Lunar Grey looks, the lineup adds Lilac, Dusty Pink and Chambray in May.
S’Well has also developed the Glass Straw Set to work with the Glass Original Bottle, made from borosilicate glass with a flexible silicone base. The reusable straws fold into the bottle when the bottle is capped.
18-Ounce Glass Original Bottle
Photo by Colors Collective
S’well Glass+ Collection
The Glass+ Collection extends the S’Well glass story into insulated, on-the-go products. It combines pure borosilicate glass inserts with removable stainless steel sleeves for protection and performance. The 19-ounce Glass+ Travel Tumbler and 29-ounce Glass+ Tumbler XL offer authentic taste while delivering premium insulation. Then, the 15-ounce Glass+ Food Jar applies the same material innovation to an insulated container, ensuring pure flavor for meals on the go.
S’Well rounds out the assortment with mugs featuring ceramic-coated interiors and glass lids; tumblers with ceramic-coated interiors and glass lids; silicone straws; glass food storage sets; and glass prep bowls with glass lids. Well-suited for cross-merchandising, the collection can help retailers build cohesive, zero-plastic sets across hydration, lunch, and pantry organization occasions.
With premium price points, strong color stories and clear good/better/best merchandising potential, S’Well established the glass portfolio to provide retailers with margin-friendly SKUs, seasonal update opportunities and an elevated alternative to plastic in high-traffic hydration and food storage aisles.
