SharkNinja, Inc. introduced supermodel and television personality Heidi Klum as its newest global brand ambassador, with a focus on the EMEA (Europe, Middle East, Africa) markets, including Germany.
Klum is the latest celebrity to join SharkNinja’s ambassador network — dubbed by the company as the “SharkNinja Neighborhood” — which includes actor Kevin Hart and former NFL quarterback Tom Brady among others.
“We are thrilled to welcome Heidi Klum to the SharkNinja Neighborhood,” said Mark Barrocas, CEO of SharkNinja. “Heidi has a unique ability to elevate everyday moments with style and authenticity — while staying relatable and fun — making her the perfect partner to showcase how our performance-driven products make life easier for people constantly on the go.”
The partnership with Klum kicked off recently with Klum and Hart showcasing the Shark Beauty CryoGlow facial mask (pictured above). The collaboration will continue throughout the year with a series of campaign touchpoints as part of the SharkNinja Neighbors series, spotlighting Klum in her everyday routine as she shares her personal lineup of her favorite SharkNinja products.