De’Longhi has launched latest global espresso machine marketing campaign — “Hot or Cold, Always Perfetto” — starring longtime brand partner Brad Pitt and directed by Academy Award-winning filmmaker Spike Jonze.
At the center of the campaign is De’Longhi’s new Magnifica Duo fully automatic coffee machine. The machine features 20 preset hot and iced recipes, dedicated technologies for authentic espresso, drip coffee and cold brew and De’Longhi’s LatteCrema Hot & Cool Technologies.
Directed by Spike Jonze, the story drops viewers into a bustling home in which Pitt lives with 16 roommates, and he craves a quite morning cup of fine coffee. The De’Longhi Magnifica Duo espresso machine ultimately serves up such respite for Pitt. Through the humor and chaos, the campaign brings De’Longhi’s Italian approach to coffee to life: a belief that coffee is more than a drink, but a moment to savor, according to De’Longhi.
The campaign is the latest global work from LOLAMadrid as part of its ongoing creative partnership with De’Longhi and will roll out across broadcast, digital and social platforms beginning in September. It will also be supported by a Perfetto Barista influencer , De’Longhi reported.
“At De’Longhi, we believe that ‘Perfetto’ is the spirit of immersing yourself in your coffee moment, Italian style. But perfected to your taste,” said Aparna Sundaresh, Global Chief Marketing Officer at the De’Longhi Group. “Our Duo range is designed to do exactly that — it serves up your ‘Perfetto,’ your way — hot or cold. Through every season and every mood. Together with Brad Pitt, Spike Jonze and LOLAMadrid, we have created a campaign that encapsulates this duality — the wins and misses, the hot and cold that swings into every moment.”
The De’Longhi Magnifica Duo is available now for $999.95 at DeLonghi.com and select retailers nationwide.
