SharkNinja has launched a reimagined direct-to-consumer (DTC) experience at SharkNinja.com that brings together the Shark and Ninja brands under a single flagship destination.
“Shark and Ninja products have earned their place in tens of millions of homes around the world because of SharkNinja, we are relentlessly focused on solving real problems for consumers,” said Mark Barrocas, CEO of SharkNinja. “With the reimagination of SharkNinja.com, we are bringing our Shark and Ninja brands under one destination, making it easier than ever to explore, shop and be inspired by the problem-solving innovation behind SharkNinja. This launch is a pivotal step in how we build lifelong relationships with consumers — delivering extraordinary products and experiences that positively impact daily life.”
At SharkNinja.com, consumers will experience a mobile-first design with intuitive navigation to discover our products, explore the technology that powers them and see how they make everyday life easier, said the company. The destination is also designed to integrate a social-first experience, showcasing trending products and posts to engage, teach and inspire consumers. Post-purchase, consumers can access a dedicated hub for warranty information, FAQs, parts and accessories to provide support throughout the product lifecycle, no matter where they shop. The destination also features recipes, community stories and user-generated content.
SharkNinja.com is powered by Sales Commerce Suite and operations platforms enabling seamless, customizable experiences across markets and supporting fast nationwide shipping, the company asserted. The platform also leverages Advanced AI via Salesforce Agentforce to strengthen customer support, allowing SharkNinja to focus on high-value interactions and deepen consumer relationships. SharkNinja is also extending this support to its wholesale partners to help them enhance their own digital storefronts to deliver stronger, more connected shopping experiences.
“We’re excited by the support and partnership with Salesforce in bringing this experience to life,” Barrocas said. “This reimagination positions us for our next stage of global growth — accelerating our e-commerce capabilities and deepening our connection with consumers in every market we serve.”
