Samsonite Group S.A. has entered into a definitive agreement to acquire an 85% stake in Béis, the lifestyle and travel brand founded by actress and entrepreneur Shay Mitchell, in a transaction valuing the company at approximately $210 million.
Founded in 2018 and incubated by Beach House Group, Béis is a digitally native lifestyle and travel brand with more than 1.4 million Instagram followers and 619,000 TikTok followers. Samsonite said the acquisition is expected to expand its travel and lifestyle portfolio, strengthen its digital capabilities and increase its presence in North America.
Béis is expected to expand Samsonite’s reach among younger, predominantly female consumers and increase its exposure to faster-growing lifestyle bag categories, which account for nearly half of Béis sales, according to the company. Samsonite also plans to use its global distribution network, product innovation capabilities, sourcing expertise and logistics platform to introduce Béis to new consumers.
“We’re excited to welcome Béis into our family of innovative and iconic brands,” said Kyle Gendreau, CEO of Samsonite Group. “This transaction aligns closely with our key growth priorities: elevating awareness of consumer-centric brands, strengthening our digital capabilities to further support multi-channel growth, expanding our presence in lifestyle bags and continuing to deliver innovative products that resonate with consumers around the world.”
Following completion of the transaction, Béis will continue to operate as a standalone brand within Samsonite Group’s portfolio, led by CEO Adeela Hussain Johnson and its existing management team. Mitchell will roll over approximately half of her existing equity and retain a 15% ownership stake in Béis. She will continue to guide the brand’s creative and product direction as founder and head of creative and design. Beach House Group, the majority shareholder, will sell its full 70% ownership stake as part of the transaction.
“This is a dream come true. I’m so proud of what our small but mighty team has built over the past eight years,” said Mitchell (pictured above), founder and chief creative officer at Béis. “We’ve always dreamed big, and joining the Samsonite Group gives us the chance to dream even bigger. They’re truly the perfect partner — our strengths complement each other so well; together, we can take Béis places we couldn’t have on our own.”
The transaction represents a total enterprise value of approximately $210 million on a cash-free, debt-free basis, subject to a customary net working capital adjustment. Samsonite Group will acquire 85% of Béis’ equity for $178.5 million, funded with cash on hand and available borrowing capacity under its revolving credit facility.
The transaction is expected to close in the fourth quarter of 2026, subject to the receipt of regulatory approvals and other customary closing conditions.
