Home Roborock Makes Brick-and-Mortar Debut in Target Stores
October 17, 2023

Roborock Makes Brick-and-Mortar Debut in Target Stores

By: Chandler Harvey

Managing Editor

Robotic vacuum cleaner maker Roborock announced the brand’s brick-and-mortar retail debut in more than 180 Target stores.

The select Target stores are offering Roborock’s latest addition: the S7 Max Ultra robotic mop vacuum. The Roborock S7 Max Ultra offers self-emptying, mop-washing and drying, self-refilling, self-cleaning and fast charging. It has 5,500Pa suction power, cleaning messes from floors and carpets. The S7 Max Ultra utilizes the company’s VibraRise mopping system which automatically lifts when cleaning carpets and scrubs floors at a frequency of 3,000 times per minute. The cleaner also features Reactive Tech Obstacle Avoidance to identify and avoid obstacles when cleaning, while LIDAR-based navigation searches for optimal routes to clean homes.

“Roborock is proud to offer Target shoppers a simplified cleaning experience through the innovative S7 Max Ultra,” said Richard Chang, founder and CEO of Roborock. “As we witness a growing number of consumers seeking smarter ways to maintain their homes, our goal is to ensure that our products are more than just cleaning companions. They are designed to simplify daily life and to solve the real-world problems our consumers are facing. As a leader in the smart home cleaning category, we’re excited to reach a broader consumer base with this retail expansion and look forward to the further integration of the S7 Max Ultra into Target shoppers’ smart homes.”

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