Prepara is rolling out its Adjustable Drawer Organizer for cutlery, utensils and kitchen gadgets.
The product recently was recognized in Good Housekeeping’s 2023 Best Cleaning & Organizing Awards and featured in the September 2023 issue of Good Housekeeping. The kitchen drawer organizer was also a finalist for the 2023 Global Innovation Awards (gia) at The Inspired Home Show 2023.
The Prepara Adjustable Drawer Organizer, made from heavy-duty, BPA-free polypropylene, incorporates two side wings for assorted gadgets and six divider panels for customization. The dividers can be moved to suit customers’ unique cutlery needs. It is designed to be easy to clean and gentle on silverware, according to Prepara.
The Prepara Adjustable Drawer Organizer is offered in single and double sizes retailing for $20 and $30, respectively.
“Our research indicated that everyday kitchen drawers needed a range of adjustability to suit each homeowner’s amount of cutlery and gadgets, so having a ‘one size fits all’ model to the storage solution didn’t make sense,” said Dean Chapman, Prepara’s founder. “Our unique approach to this was to invent an easy-to-adjust set of divider panels, allowing the storage tray to have adjustable cutlery ‘pockets’ that can be narrowed or expanded depending on the cutlery stored. We designed each divider to be universally adaptable with the addition of side wings, which can be pulled open to accommodate larger kitchen tools and gadgets, keeping the kitchen drawer looking neat and tidy.”