PPG, known for its non-stick coatings, paints and specialty materials, has announced its 2023 Color of the Year, Vining Ivy, which the company expects to help shape the styling direction of industrial and consumer products, including cookware, consumer electronics and office furniture, in the coming year.
In comparison to PPG’s 2022 Color of the Year, Olive Sprig, which is a desaturated soft green, Vining Ivy is a more saturated jewel-toned green reminiscent of woodsy forest green and blue-green teal.
Vining Ivy was chosen at PPG’s annual color forecasting workshop where PPG color stylists reviewed top trends from industries, including automotive, electronics, architectural building applications and fashion, across ten global regions. The PPG color stylists believe that the dominance of the hue reflects continued interest in biophilic design: incorporating nature into everyday lives and spaces.
“We are seeing green on a broader range of product applications than ever before. We felt compelled to recognize its ongoing global influence with the 2023 selection because it has infiltrated the market in such a strong and powerful way,” said Vanessa Peterson, PPG global color styling leader, industrial coatings. “Green has a calming yet modern aesthetic and symbolizes prosperity, freshness and progress. It perfectly reflects our current climate.”
Peterson added that for furniture, green can be calming in the workplace and help employees feel nurtured, when used in consumer electronics, feels safe and helps people engage with technology, and when used in kitchenware, complements food colors and coordinates well with stainless steel.
PPG’s global team of color stylists has also curated a palette of 45 coordinating hues for a Reflection-themed color collection inspired by the growing appreciation for minimalism, quiet design, biophilia and solace. The collection is organized into three color stories: serenity, origin and duality.
Serenity is composed of milky pastels, watery tones and warm neutrals reflecting a desire for calm and solitude in a chaotic world, inspiring a sense of renewal and peace. Origin expresses a sense of wonder with a bio-palette of organic hues. Duality lends to both traditional and contemporary styles by leaning into contrasts with bold and bright shades, clean pastels and strong neutrals.
