Nordic Ware has launched a new website the company said offers increased functionality and ease of use for consumers. Nordic Ware also has released a special Bundt pan design in celebration of the company’s 75th anniversary this year.

Nordic Ware made several changes to the site to streamline the product search and purchase process. The website, according to the company, includes more accurate search navigation, separating recipes and products while allowing users to find products and collections without sorting through unwanted results.

Additional new website features include a quick-view option for products; the ability to add a product to the shopping cart without going to the product page; and an easier checkout process, according to Nordic Ware.

The Nordic Ware website maintains a deep and regularly updated recipe archive, as well as the company blog. Website visitors can read product and recipe reviews; write reviews; coordinate product purchases from specific recipes; view video demonstrations; and find stores that carry Nordic Ware goods.

The new Bundt pan design for the company’s 75th anniversary features interwoven strands to symbolize togetherness, continuity and strength, according to the Nordic Ware. The anniversary design in cast aluminum is available in full-sized, 12-cup capacity (retailing for $65) and mini-Bundt pan (retailing for $62.50) that serves up 12 smaller versions of the anniversary look.

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