Veteran housewares executives Yvette Laugier and Sylvie Giret are partnering to provide management and consulting services to consumer product businesses.
Chicago-based Laugier is the former managing director of Peugeot Saveurs North America and current chairman emeritus of the International Housewares Association board of directors. She offers retail distribution expertise across all channels.
New York City-based Giret is a former managing director at La Brigade de Buyer (marketer of the de Buyer, 32 Dumas, Pebbly housewares brands) and has been a trade advisor to the French government. Giret offers knowledge of e-commerce, digital marketing and direct-to-consumer channels.
“We are excited to launch this new venture and leverage our combined experience to help businesses achieve their goals,” Laugier said. “We believe that our fractional management approach, which allows companies to access senior-level expertise on a part-time or project-based basis, is a valuable solution for businesses of all sizes.”
Laugier and Giret are serving houseware clients, and they said they offer experience and capabilities in a variety of consumer product industries, lifestyle, beauty and fashion.
Laugier and Giret will offer a range of services:
- Fractional CEO, CMO and sales director services: Provide senior-level leadership on a part-time or interim mode for various projects, such as building or restructuring distribution, initiating and managing business deals, considering an acquisition, and rethinking an existing product and marketing strategy.
- Strategy and business performance consulting: Provide expert guidance and recommendations to increase and optimize business performance to established brands; assist incoming domestic and international brands with realistic and customized go-to-market plans.
- Additional business consulting: Provide project-based senior-level advice and recommendations on everyday business challenges, including marketing, sales, human resources and other aspects of operations.
“We are passionate about helping businesses succeed and believe that our experience and expertise can make a real difference, whether for foreign companies looking to launch in North America or for already established brands of all sizes,” Giret said. “We are committed to providing our clients with the highest level of service and support.”