Browne USA is ramping up the retail rollout of its new collection of Betty Crocker bakeware and kitchen tools.
The collection, licensed under the Betty Crocker brand, features performance bakeware, silicone tools and baking and cooking accessories designed for home cooks and bakers from beginner to expert, according to Browne USA. The pieces were made to encompass performance, durability and usability.
“We are excited to bring this new collection to the market with Betty Crocker, said Naddia Prandelli, director, Retail Sales, Browne USA Inc. “The collection is centered around the design, quality and usability demanded by today’s consumers. With an updated look and a focus on the key needs of today’s home cooks and bakers, the new products will offer a variety of opportunities for retailers.”
To support retailers, Browne USA will provide concepts for aisle displays as well as a branded endcap and cross-merchandising displays to showcase the brand to consumers. The company expects to place the products in stores over the next few months.
The collection contains bakeware including a cooling and icing rack, baking sheets in different sizes, and pans including a mini muffin pan, a muffin pan, a rectangular pan, a round pan, a square pan and a loaf pan; tools including a ladle, a spoon, a slotted spoon, a turner, a slotted turner, a whisk, a spatula, a slotted spatula, a stirring spoon and a brush; and accessories including an oven mitt, a silicone trivet, a dough and bowl scraper, a 5-piece measuring cups set and a 5-piece measuring spoons set.
The Browne USA Betty Crocker line will range from $9.99-$19.99.
