Zafferano America, North American distributor of cordless lighting, tableware and glassware, opened a showroom in New York City, its first U.S. showroom.
The new showroom, at 121 Varick Street near Manhattan’s SoHo district, is Zafferano’s first such space outside of Italy, where the company has showrooms in Milan and Quinto di Treviso.
Zafferano brand experts are available by appointment to consult with designers, architects, retailers, restaurateurs and hoteliers. The showroom also will welcome retail traffic, including walk-in customers, during its regular business hours of 12:00 p.m. to 6:00 p.m., Tuesday through Friday, and 10:00 a.m. to 4:00 p.m. on Saturday.
“The new Zafferano Showroom allows us to better serve the hospitality and design communities with a hands-on look at our product offerings,” said Barrett Gross, President and CEO of Zafferano America. “We have experts available to help designers light any space, set any table, and ultimately assist designers with bringing their ideas to life by employing our extensive and colorful offerings.”
The 2400-square-foot space was designed to showcase Zafferano’s cordless lamps, handmade Italian dinnerware, and colored glassware in a gallery-like setting, according to the company.
Zafferano’s flagship cordless lamps include the Poldina Pro and Pina Pro. The company in 2023 expanded its tableware division after acquiring a ceramic factory outside Rome, Italy, where it produces handmade dinnerware.