Sally Beauty has launched the Ion Luxe Supercharged Hair Dryer, designed to offer consumers a high-tech hairstyling experience at a competitively moderate price point.
The Ion Luxe Supercharged Hair Dryer is available online and in select Sally Beauty stores with a retail price of $249.99.
“Consumers are looking for an elevated experience at an attainable price point,” said Maryann Herskowitz, group vice president, merchandising at Sally Beauty “We thoughtfully engineered this new hair dryer with a supersonic motor and a precise concentration of ionic technology to deliver efficiency while maintaining hair health. The Ion Luxe Supercharged Hair Dryer’s design is sleek, but more importantly, it was crafted to deliver an exceptional, high-tech experience,” The Ion Luxe Supercharged Hair Dryer offers fast drying from high-velocity airflow designed to prevent heat damage and protect hair health and shine. The ionic generation reduces frizz and improves moisture balance. The “smart” Memory Recovery recalls the last used setting for a custom experience. The hair dryer comes with a concentrator, a diffuser and a filter with magnetic technology designed for easy installation of attachments and ease of use.
Gregory Patterson, celebrity hairstylist and DIY styling expert for Sally Beauty said, “[The] new Luxe Supercharged Hair Dryer is a stand-out tool that truly champions the brand’s efforts to deliver the best products for consumers to achieve salon-quality results right at home. From beginners to professionals, users will immediately be able to see the difference as hair dries faster and exudes shine!”
