Instant Brands has released a new collection of kitchenware with American ready-to-wear brand Rhude, founded by Los Angeles-based designer Rhuigi Villaseñor.
The “Late Summer” collection, co-designed by Instant Brands and Villaseñor, was inspired by Villaseñor’s time in the kitchen with his mother, the designer said. Designed to be a reimagination of classic products fusing fashion and food, the kitchenware collection features items showcasing Rhude’s signature yellow color.
The collection features five products:
- Instant Pot x Rhude – Electric Pressure Cooker, $300.00
- Pyrex x Rhude – Gift Set (Glass Food Storage & Glass Measuring Cups), $100.00
- Pyrex x Rhude – Glass Food Storage, $60.00
- Corelle Brands x Rhude – 16-piece dinnerware set, $270.00
- Chicago Cutlery x Rhude – Heritage Chef Knife, $600.00
“I feel privileged that my designs and the beauty I am able to bring to the iconic portfolio of Instant Brands can be part of “together moments” when people use these products to cook and enjoy food with loved ones,” Villaseñor said. “For the next person who recalls a special time when they gathered around an Instant Pot or ate off of Corelle plates, stored their food away in Pyrex dishes, or sharpened their Chicago Cutlery Knives, they will remember these designs as part of those memories. And that is an honor for all of us at Rhude.”
The limited collection will launch November 1 on the e-commerce channels of the collaborators at www.instantbrands.com & www.rh-ude.com.
