Home Homedics Refreshes Brand Message, Partners with Wellness Influencer Cho
September 30, 2022
Homedics Refreshes Brand Message, Partners with Wellness Influencer Cho

By Chandler Harvey

Managing Editor

Health and wellness company, Homedics, part of FKA Brands, has unveiled a brand refresh with the message, “Live Well. Be Well.” placing an emphasis on the parallel between mind and body. As part of the refresh, Homedics has tapped holistic wellness and lifestyle influencer, Joy Cho, as a brand ambassador.

A new focus on overall health has created a demand for more wellness-driven technology, said Homedics, and it hopes to solidify its position as a go-to source for day-to-night health tech. Homedics’ portfolio includes massagers, humidifiers, air purifiers and more.

To inspire consumers on their self-care journeys, Homedics has brought on Joy Cho, founder and creative director of Oh Joy!, as a brand ambassador. Cho will showcase how to incorporate Homedics items into the home to bring self-care and well-being to the forefront.

“Prioritizing wellness has always been key for me when finding balance in my family and work life,” said Cho. “I’ve been a longtime fan of Homedics products, many of which are staples throughout my own home. I couldn’t be more thrilled to join forces with a brand that emphasizes accessibility and convenience to enable healthier habits for all.”

“For generations, my family has dedicated itself to providing one-of-a-kind wellness innovations that conveniently improve people’s wellbeing throughout all phases of their day and night,” said Daniel Kaufman, head of Corporate Strategy at FKA Brands. “The new Homedics brand anthem illuminates what better living means today and what we’ve always known to be true – that there is an inherent connection between wellness of the mind and of the body. We want consumers to feel inspired and energized by our products to elevate all aspects of their wellness routine.”

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