Beverage company Drinkworks has partnered with Deep Eddy Vodka to give consumers a chance to reconnect with friends and family over cocktails and music at home.
The PRESS. PLAY. SWEEPSTAKES. was developed to mark the launch of the collaboration between Drinkworks and Deep Eddy: the Deep Eddy Day Drink Variety Pack. The variety pack flavors include Ruby Red Sparkler, Lemon Splash, Cran Crodder and Texas Tea Drinkworks pods. The pods are made to be used with the Drinkworks Home Bar by Keurig.
The PRESS. PLAY. SWEEPSTAKES. will crown four winners to receive a block party featuring a live performance by a local musician and a mobile bar serving Drinkworks Deep Eddy Day Drink Variety Pack cocktails. An additional 50 winners will receive Block Party Kits including a Drinkworks Home Bar and a Visa gift card. The campaign will begin with a Los Angeles block party featuring a live performance by country music star, Chris Lane. Consumers who are 21+ can enter with winners being announced in August.
The Deep Eddy Day Drink Variety Pack will be available mid-July at drinkworks.com and select retailers across the country. The Drinkworks Home Bar is available now.
