Home Coway, Fuseproject Team To Launch Air Purifier Side Table
May 10, 2022
Coway, Fuseproject Team To Launch Air Purifier Side Table

By Chandler Harvey

Managing Editor

Korea’s Coway has launched the Airmega Icon, its first air purifier to feature a wireless charging station and function as a stylish, space-saving side table.

The Airmega Icon was designed in partnership with Fuseproject, a design firm known for the Frame TV for Samsung and Forme Life AI-Powered Fitness Mirror. In looking at consumer feedback on Coway’s previous model, the Airmega 400, the companies reached the Airmega Icon, made to deliver a wellness product but also a functional home decor product.

“We were inspired by design ethos commonly applied to furniture, and set out to create a model that improves health, but also serves as a beautiful and practical showpiece,” saidFuseproject CEO and Founder Yves Béhar. “Rather than imposing a boxy or round plastic object that stands out as utilitarian technology, the Airmega Icon’s design uses new geometry to fit into spaces discreetly and elegantly. The refined materials, textile and wood finish, neutral color palette of gray and pink tones, and furniture feet add beauty to any environment.”

Hyun Joo Song, head of Coway’s design center, added, “Even though air purifiers are more essential than ever, they’re often hidden away in a corner because they don’t mesh with interior decor. The Airmega Icon is not an eyesore — it’s eye candy. As the market matures and consumers place greater emphasis on aesthetics, we’re motivated by the challenge to innovate products that improve health and appeal to the senses, without sacrificing performance.”

The Airmega Icon has a 3-stage filtration process that includes a washable pre-filter, activated carbon filter and a Green True HEPA filter. The air purifier can remove 99.999% of ultra-fine particles down to 0.01 microns, smaller than most bacteria, viruses, fungi, mold and pollen, according to the company. Smart modes (auto, sleep and eco) automatically adjust the fan speeds based on the room’s air quality conditions.

The air purifier covers up to 649 square feet in a compact size designed for a low profile and flexible room placement. Equipped as a charging station, the unit features durable water- and stain fabric.

The Airmega Icon is available now at cowaymega.com for $649. A wifi-connected version will be available later in 2022.

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